October 10, 2019

Craft Yarn Council announces 2020 fiber installation in collaboration with Dallas’s Sweet Tooth Hotel

Contact: Sarah Guenther-Moore

CARROLLTON, Texas (Oct. 12, 2019) - Imagine walking into a colorfully immersive environment made entirely of fiber, exploding with vibrancy and texture. As you walk from room to room, new adventures await you in a fiber fairytale that you can’t help but sink your hands, and mind, into. 

The Craft Yarn Council is excited to announce a new partnership with Dallas’s premiere experiential art and retail pop up, Sweet Tooth Hotel, to bring an immersive fiber experience to audiences across the country. The new installation, titled “Intangible,” will open in spring 2020. 

“Intangible” will showcase an all-female lineup of some of the top fiber artists from around the United States, including yarn-bomb extraordinaire London Kaye (Los Angeles, CA), Fiber Artist Niki Dionne (Dallas, TX), Muralist and Illustrator Alli Koch (Dallas, TX), Fiber Artist Jackie Lawrence (Denton, TX), Installation Fiber Artist and Yarn Bomber Hannah Busekrus (Austin, TX), Crochet Designer Twinkie Chan (San Francisco, CA) and Textile Designer Molly Sydnor (Dallas, TX). Each artist has been given a dedicated space to create their own whimsical world completely made from fiber. 

“We are so excited to partner with Sweet Tooth Hotel to open a fiber-exclusive art pop up in Dallas,” said Jenny Bessonette, executive director of the Craft Yarn Council. “We’ve found some of the best fiber artists in the industry and we can’t wait to see what they create.”

Craft Yarn Council members will provide all of the yarn needed for the installations. Sweet Tooth Hotel will also donate one dollar per ticket sold to CYC’s charity Warm Up America! to help provide warm items to people in need in 2020. 

In addition, the bar will change over to become a cereal bar featuring alcoholic and non-alcoholic options and brand new décor and there will be dedicated spaces for fiber workshops and drop off donations to Warm Up America!

Intangible tickets and VIP ticket packages are available for pre-purchase on sweettoothhotel.com. Guests will be able to choose their date and time in 2020 before the installation opens. Link: https://rb.gy/kwpqjf.


The Craft Yarn Council (CYC), incorporated in 1981, is a nonprofit trade association representing manufacturers and distributors of yarns used in knitting, crocheting and other crafts, tool and accessory manufacturers, publishers of magazines and books, and industry consultants. The Craft Yarn Council mission is to foster a community of yarn crafters by stimulating current knitters and crocheters, inspiring new yarn crafters and initiating education and promotional campaigns to ensure a healthy future for the yarn industry.

Sweet Tooth Hotel brings together work by some of Dallas’s most innovative artists and a curated selection of products and art to purchase in The Gift Shoppe. The Sweet Tooth Hotel is currently a 1,200 sq. ft. experiential art and retail pop up in Dallas, and their fourth installation “Intangible” will be open from May to December in Dallas’s Victory Park. Concepted by husband and wife, Cole and Jencey Keeton, the first installation of Sweet Tooth Hotel delivered five sugar-themed rooms based on popular treats. Ongoing chapters of Sweet Tooth Hotel will reveal new themes and concepts for guests to explore yearly.