Craft Yarn Council’s fall campaign to highlight the people behind the yarn

August 11, 2018
FOR IMMEDIATE RELEASE
Contact: Sarah Guenther
972-325-7232

Craft Yarn Council’s fall campaign to highlight the people behind the yarn
Carrollton, TX (August 11, 2018) - Yarn encompasses a wide array of crafts, including knitting, crochet, macrame, weaving, punch needle and much more. But more than that, yarn encompasses a wide array of people. 

Rather than focus on one specific type of yarn project, the Craft Yarn Council’s fall 2018 campaign will focus on the people behind yarn crafts. Humans That Yarn is an inclusive campaign that aims to showcase all the different types of crafts that can be made with yarn and the different types of people who identify as a yarnist. 

The campaign has several goals aimed at making the fiber world more inclusive. One of those goals is to break down the barriers of entry for people who may see yarn crafting as too difficult or uncool. Another is to encourage people who already craft with yarn to take up a new yarn craft.

Craft Yarn Council studies have shown that the most common reasons for not participating in yarn crafts are lack of knowledge on how to get started (32%) and the perception that knitting/crocheting (and other yarn crafts) are difficult to learn (28%). Recent research has also shown that 48% of non-knitters and crocheters use yarn in other ways, whether they are wrapping yarn around a dowel for a wall hanging or around cardboard to make pompoms. 

Through social media interviews, videos, photography and blog posts, the campaign will increase interest and conversation about yarn crafts. The term “yarnist” will be introduced alongside the campaign to demonstrate that no matter how you use yarn, you are a “yarnist” (yarn artist). 

For inspiration, ideas and tips for teaching others a new yarn craft, free patterns, yarn project ideas, giveaways and more, make sure to check out our social media pages, including Facebook, Instagram and Pinterest. Tag your posts with #humansthatyarn and #yarnist.


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ABOUT THE CRAFT YARN COUNCIL
The Craft Yarn Council (CYC) represents the leading yarn companies, accessory manufacturers, magazine, book publishers, and consultants in the yarn industry. For more than 35 years the Council has sponsored a wide range of promotional and educational programs, including its highly acclaimed Certified Instructors Program, Discover Knit and Crochet classes, and its popular I Love YARN Day event (the second Saturday in October), which offers a virtual meeting place for the nation's knitters and crocheters.