Press coverage

"Yarn crafts appear to be gaining in popularity along with the do-it-yourself movement in general. The Craft Yarn Council, a Texas-based trade association, estimates that 38 million Americans are active crocheters or knitters. The group’s executive director, Jenny Bessonette, says the number has grown in part because of the development of new yarns, including faux fur, “rumple” and multi-colored “cake” yarns."
June 18, 2019
"Yarn crafts appear to be gaining in popularity along with the do-it-yourself movement in general. The Craft Yarn Council, a Texas-based trade association, estimates that 38 million Americans are active crocheters or knitters. The group's executive director, Jenny Bessonette, says the number has grown in part because of the development of new yarns, including faux fur, "rumple" and multi-colored "cake" yarns."
June 18, 2019
"“My love of yarn began when my grandmother taught me to crochet," Vanna told Craft Yarn Council. "Now, my daughter and I love to shop for yarn and crochet together.""
May 26, 2019
"“My love of yarn began when my grandmother taught me to crochet," Vanna told Craft Yarn Council. "Now, my daughter and I love to shop for yarn and crochet together.""
May 26, 2019
"The trade group Craft Yarn Council estimates that 38 million people knit or crochet in the U.S. A recent survey found that 94% knit or crochet simply as a form of “self-care.” “People are using this for relaxation and don’t necessarily have the end-product in mind,” Jenny Bessonette, the group’s executive director, told the paper. The Craft Yarn Council has been promoting its “Stitch Away Stress” campaign since 2014."
May 21, 2019
"The trade group Craft Yarn Council estimates that 38 million people knit or crochet in the U.S. A recent survey found that 94% knit or crochet simply as a form of “self-care.” “People are using this for relaxation and don’t necessarily have the end-product in mind,” Jenny Bessonette, the group’s executive director, told the paper. The Craft Yarn Council has been promoting its “Stitch Away Stress” campaign since 2014."
May 21, 2019
"Some 38 million people knit or crochet in the U.S., according to estimates from the Craft Yarn Council, a trade group that since 2014 has promoted a “Stitch Away Stress” campaign. In a survey last month of about 3,000 people, 94% said they knit or crochet as a form of “self-care.” Google employees hold the baby blanket they made during their team-building knitting workshop. PHOTO: JULIE CECCALDI “People are using this for relaxation and don’t necessarily have the end-product in mind,” said Jenny Bessonette, the group’s executive director."
May 21, 2019
"“My love of yarn began when my grandmother taught me to crochet," Vanna told Craft Yarn Council. "Now, my daughter and I love to shop for yarn and crochet together.""
May 16, 2019
"And it’s popular again, too. “There has been another boost in knitting in the last couple years, with the ability to share and document work on social media platforms, particularly Instagram,” says Jenny Bessonette, executive director of the Craft Yarn Council. “The rise of the ‘maker movement’ on social media has also led to an increased interest in knitting and crocheting and yarn crafts in general.”"
April 05, 2019
"According to the Craft Yarn Council website, nationwide 38 million consumers enjoy this craft including 20 and 30 year olds, and celebrities such as Julia Roberts, Sarah Jessica Parker and others. "
April 04, 2019
"According to Craft Yarn Council, stress and creative fulfillment would be the two main reasons that push knitters and crocheters to fall madly in love with knitting needles and balls, but also the kitchen is universally recognized as a form of therapy, so that some mental health clinics organize courses for aspirants chef as a treatment for anxiety and depression."
April 01, 2019
"After attending the Craft Yarn Council of America meeting, Howard Morrison came back excited about a program called “Warm Up America,” which is a senior and youth outreach program where experienced knitters and crocheters teach young people how to knit—an initiative to engage children and teens in community service work. "
March 20, 2019
"Julia Roberts, Meryl Streep and Madonna are just some of the 38 million people nationwide who enjoy knitting and crocheting, according to the Craft Yarn Council. Their recent survey of over 3,000 knitters and crocheters shows that people of all ages are enjoying these crafts, including a healthy percentage of younger knitters 18-34 years of age."
March 17, 2019
January 25, 2019
"After all, 53 million people already know how to knit or crochet, according to the Craft Yarn Council, and a pair of needles and some yarn would save you a bundle compared to garments bought at retail."
December 18, 2018
"Today we are joined by Jenny from the Craft Yarn Council. Jenny is joining us to talk about their new campaign “Humans that Yarn”. I can’t wait to hear what they are up to now and how we are all connected."
November 13, 2018
"Wherever you look, I think it's a very positive thing, and I invite you to check the Craft Yarn Council website if you want to delve deeper into these benefits and the world of crafts."
November 12, 2018
"The Craft Yarn Council has surveyed hundreds of people and the results are clear: 57% of women who are 55 or older say that knitting or crocheting helps them manage pain, 78% say it helps them reduce stress, and 57% say it helps decrease their anxiety. The fiber arts community isn’t the only one that recognizes the positive health benefits of this craft either; doctors agree too. "
November 12, 2018
"What knitter didn't feel a camaraderie with the Norwegian skiers, who knit during the Olympics before their downhill runs? Or to anyone they see knitting? People from all walks of life derive benefits, a message the Craft Yarn Council wants to impart with its Humans That Yarn campaign. In the group's 2014 survey of more than 3,100 knitters and crocheters, for instance, 83 percent experienced reduced stress with their craft. "
October 29, 2018
"In this extra episode we are really happy to be joined by our first ever guest! Dionne Pinder from The Craft Yarn Council got up early to chat to us and we had such a blast! We talk about what the council does, about their current campaign #humansthatyarn and about valuing your work as a crafter. Of course we touch upon topics like copyright, creativity and social media – what would one of our podcasts sound like without them?? Tune in to hear this special, live episode brought to you from both Stockholm and Dallas this cold autumn day."
October 25, 2018
"The Craft Yarn Council reports that more than a third of American women now know how to knit or crochet, a 51 percent increase from 10 years ago. The most significant growth of active knitters is among the 18-and-under set, among whom knitting participation has increased by 100 percent since 2004. "
October 19, 2018
"I’m joined today by return guest Jenny Bessonette. As the Executive Director of the Craft Yarn Council, Jenny sees all the different ways people are using yarn and she’s here to share those with us today! She also chats about the Human’s That Yarn Campaign, an initiative started by the Council to encourage yarnists like you and me to share our experience with our yarn hobby and how it has impacted our lives."
October 18, 2018
"Ted Partridge is one of the people featured in the Craft Yarn Council's Humans That Yarn Campaign. The campaign focuses on showing the community that anyone can knit and is intended to make yarn crafting approachable for everyone. "
October 14, 2018
"Casey’s interview this week is with Craft Yarn Council, and their Humans That Yarn project."
September 13, 2018
"Recent research by the Craft Yarn Council reported a rise in younger people reaching out for the wool, with 18% of members now aged between 18 and 34."
August 05, 2018
"Jackie Lawrence, model, participates in a photo shoot and poses inside the Rosemary Bus, which is full of yarn during I Love Yarn Day at The DIME Store. The Craft Yarn Council, a Carrollton nonprofit, hosted the photo shoot to mark the holiday on Tuesday in Denton. The Craft Yarn Council invited the public to take part in its photo shoot, taking pictures with a yarn-filled bus and posting them on social media using the hashtags #iloveyarnday and #humansthatyarn."
August 02, 2018
"“We’re just kinda breaking down the stereotype of what people view a crafter is, and we’re hoping people will see it and say ‘I can really relate to that person in some way,’” Bessonette said. “It’s just neat when you find those people and just hear about their stories and why they do it. It’s fun and it creates conversation.”"
July 19, 2018
"Whether it is knitting or crocheting, some people might look at yarn crafting as a hobby that is only suited for certain kinds of people. However, the Craft Yarn Council, a nonprofit trade organization, has been dedicated to breaking that stereotype for the last 35 years."
June 25, 2018
"According to the Craft Yarn Council, "85 percent of people who knit or crochet experience stress reduction," and "68 percent of people claim that their mood improves after they knit or crochet.""
April 25, 2018
"April is stress awareness month and the Craft Yarn Council is celebrating the Stitch Away Stress movement once again. I feel so compelled to share the health benefits of knit and crochet that I’ve aligned April’s podcast topics around it! Crochet has the power to change our life, I strongly believe that because it has changed my life in so many ways. Let’s pass that along – give someone else the gift of crochet this month."
April 05, 2018
"Young knitters and crocheters, ages 18 to 34, are learning the craft at about twice the rate of those aged 35 to 54, according to a recent survey by the Craft Yarn Council, a trade group. “Young people are looking for community and yarn crafts provide that,” says Jenny Bessonette, executive director of the group. Most yarn crafters say it gives them a sense of accomplishment and helps them cope with stress, she says."
March 11, 2018
"Knitting can, according to the Craft Yarn Council (as well as knitters everywhere) "improve your mood, mind and body." It can help you sleep, and lead to "significant improvements" dealing with eating disorders. "
February 14, 2018